Compare that to about 20.6 million millennials (27.2% of all millennials) and 7.5 million baby boomers (8.4% of the generation). Of the generations, analysis shows Generation X as the most likely to have transitioned to digital-only banking, with approximately 26.3 million Gen Xers (30.0% of Generation X) saying they have a neobank. Your age tends to determine which “back in my day” story comes to mind. In fact, 54.4 million digitally savvy Americans (about 21.4% of the total US population) already bank with digital-only banks like Aspiration or Chime.Īlthough more than 177.0 million Americans (roughly 69.7% of the total US population) bank with such traditional brick-and-mortar brands as Chase, Bank of America and Wells Fargo, research finds that some 22.5 million Americans (8.8% of total US population) intend to open a digital-only bank account in the coming months. Extrapolating that data to represent the US population, an estimated 76.9 million Americans (30.3% of the US population) say they have, or are planning to, open a digital-only - or neobank - account. There’s no doubt we’ve entered an era in which those tales are about upgrading from a Razr to your first touchscreen, the number of your Instagram followers and transitioning into online banking.įinder surveyed 2,068 adults ages 18 and older to learn whether they currently use a digital banking account, have an interest in doing so and why.
“Back in my day” is usually followed by stories of walking four miles to school or trudging through the snow to a job earning pennies on the dollar. Portugal: A convenience sample of 1,202.
Switzerland: A convenience sample of 874.Germany: Representative sample of 2,002.
The Netherlands: A convenience sample of 1,201.Indonesia: A convenience sample of 2,004.United Arab Emirates: A convenience sample of 1,002.United Kingdom: Representative sample of 2,001.New Zealand: A convenience sample of 1,001.Australia: Representative sample of 954.United States: Representative sample of 2,001.Hong Kong: A convenience sample of 1,000.Malaysia: A convenience sample of 1,503.Singapore: A convenience sample of 1,003.The Philippines: A convenience sample of 2,023.The list of the countries studied, sample sizes and survey types are presented below: Where a nationally representative sample was unavailable, a natural fall/convenience sample was used. Due to the varying Google infrastructure in each territory, not all surveys were nationally representative. The United Arab Emirates is close behind with a projected increase of 22 percentage points, followed by The Philippines (21 points) and India (19 points).įinder surveyed 41,654 adults across 30 countries and regions via Google surveys in March–April 2021. And that growth is expected to continue in the years to come with the number of digital bankers in Mexico projected to increase between 2022 to 2027 by almost 24 percentage points (once again the highest growth rate). Brazil is followed by India (26%), Ireland (22%), Singapore (21%), Hong Kong (20%), United Arab Emirates (19%), Mexico (17%), Spain (17%) and South Africa (15%).Īt the other end of the spectrum, the United States has the smallest percentage of adults with a digital-only bank account (8%), followed by both the Philippines and Malaysia at 13%, and Portugal and Germany with 14%.ĭuring the previous survey, Mexico was projected to see an increase in digital bankers of 20 percentage points from 2021 to 2026, which was the highest growth rate of all of the selected countries. Which country has the most digital bankers?īrazil leads the way for digital bankers in 2022, with 43% of those surveyed saying they have an account.
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